Lately, I've been struck by the numerous billboards, and TV/radio commercials featuring promotional soda pop schemes.
They're absolutely everywhere and I can't help but think of the expense of their campaign for publicity. I did a quick web search and discovered that in 2014, Coca-Cola spent $3.499 billion on advertising.
Here's the part that's disgusting to me. I discovered that kids are often the most targeted group for this ginormous marketing plan. Kids.
I'm beginning to understand my role as an educator to my children regarding the realities of things they might find attractive.
My theory regarding the multitude of soft drink ads, was that these companies are losing business and are trying to insure their future.
I found an encouraging article in the NY Times that said between '03 and '14, children drinking a pop on any given day dropped by 20%, and fell 11% in adults.
Another site said that bottled water sales surpassed soft drink sales for the first time in 2016. They also mentioned that we simultaneously hit a 31 year low in soft drink consumption.
How's that for some uplifting news? It seems to me that we're moving in the right direction as a society in this area anyhow.